There’s a certain hesitation people have before starting their online business directly related to picking their niche. You can’t really go any further and build a site, create products or blog about your insight if you don’t have your niche chosen....

Eventually, you just need to get started. Yes, you need to reach the small goals that will lead you to your big goal, but eventually, you just need to get your idea out into the world and evaluate the response. You launch, refine, fix problems, and then keep going. Then, your side hustle gets better as you go....