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Passion to Profit – Part 4

Market Yourself

To make your side hustle as successful as possible, it’s essential to consistently market yourself. You need to promote your hustle so that it gets in front of as many people as possible.

What are some effective ways to market your side hustle?

○ Ask your friends and family to spread the word.
○ Hand out flyers telling others about what you offer.
○ Give out free samples (if you’re selling a product).
○ Tell people about it on social media.
○ Build an email list and regularly promote your product or service to the list.
○ Start a blog and consistently talk about the pain points your customers feel.
○ Create a YouTube channel specifically dedicated to giving loads of value to potential customers.
○ Start a podcast in which you talk about elements of your industry and business.
○ Appear as a guest on other’s podcasts.
○ Do webinars where you teach valuable lessons and then promote your product or service at the end.
○ Use paid advertising to drive people to your website.
○ Consistently apply for jobs on the platforms mentioned above.

Don’t be afraid to market yourself. You’ve put in hours of hard work to get to this point. You’ve created a product or service that you truly believe in. You know that you truly can help people and really want to make a difference in the world.

Get yourself in front of as many people as possible. Don’t worry about what others will think. If you want to succeed with your side hustle, you must market yourself constantly.

Get Feedback From Customers

After you’ve launched, always keep improving. If you want to achieve the kind of success that will change your life, you need to constantly better the product or service that you’re offering.

This is where customer feedback is invaluable. Your customers can honestly tell you what is and what isn’t working. They can help you see past your blind spots and identify areas for change that you never would have seen otherwise.

Ask your customers what they like about your product or service. Ask them what features they find most valuable and which ones could use improvement. Ask them how your product or service has benefited them and what benefits they would still like to see.

Asking customers for feedback is a way of being transparent and authentic with your customers. It shows them that you really care about them and their opinion and that you want to offer them the best possible product or service possible.

Provide Amazing Experiences For Your Customers

One of the best ways to get new customers and keep your existing customers is to create amazing experiences for them. Your goal is to show them that you care deeply about them and want them to be incredibly happy with what you have to offer.

How can you create incredible experiences for your customers? There are literally dozens of ways:

○ Provide amazing customer support.
○ Send a handwritten thank you note with every product.
○ Include an extra surprise with your product.
○ Dedicate time to helping your clients work through their challenges.
○ Send a card on the anniversary of their first purchase.
○ Call each customer just to say thank you.
○ Create short, custom videos thanking each one of your clients or customers.

The more you can delight and surprise your customers, the more likely it is that they’ll tell their friends and colleagues about you, which will generate referral business. If you really go over the top with the way you treat your customers, you may even get exposure in prominent publications.

Build Sustainable Income

Eventually, if all things go well (and they will!), there will come a point where you have to decide whether or not you want to quit your day job and make your side hustle your full-time job.

The final step is to get to the point where you have sustainable cash flow. In other words, you have a relatively stable amount of money coming in each month. If you have consistent cash flow, this gives you the option of quitting your day job.

How much sustainable cash flow should you have? Ideally, you want to be generating at least 75% of your income from your side hustle. This will give you the flexibility to decide whether or not you want to quit your day job.

When thinking about your income, don’t forget to take into account expenses. You’ll have to pay self-employment tax at the end of the year. You also probably have expenses involved in keeping your side hustle up and running.

One important thing to note when it comes to quitting your day job. There will probably be a sense of fear and apprehension around quitting your job. After all, your job offers you stability. But don’t let fear keep you from following your dreams.

All 4 sections of this article are now posted. Click on these links to find each article: Part 1, Part 2, Part 3.

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