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Utilizing Social Media to Expand Your Reach

When you’re just starting out online, one of the most burdensome things to think about is your budget. You’ll see established marketers discussing the returns they make on their investments in paid traffic options, but your budget doesn’t allow for that.

An easy alternative that’s quite effective is to learn how to tap into the traffic that social media networks will provide for you. Used properly, meaning you’re not spamming people and risking your account getting banned, they can help you build a rapport with a loyal following who will actively share your links and ideas among others in the niche.

The best part about social networking sites is that they’re free – and in some cases, will even pay you to share your insight with their users. The more fans you collect, the more social proof you’ll have that will attract others.

It’s like a snowball of relevant traffic, and it won’t cost you a penny.

Using Facebook to Find Your Audience

There are different social sites that work best for different audiences. Sometimes a site attracts a specific demographic. For example, People 30 and up use Facebook more than teens, who turn to TikTok, SnapChat and Instagram to follow their brands.

But Facebook has a lot of benefits to online marketers in many niches. When it comes to businesses, it’s a free place where you can create a fan page or group that you can deliver your expertise in and where others can engage with you.

When someone sees something you’ve posted on Facebook, they can easily hit the Share button and cause your message to reach more people than the ones who were following you directly.

Facebook has a lot of social proof on it – allowing people to Like, Love, or Care about a post. They can also laugh at it, which can be good at times, or even get angry about it – something else that can also be good if you’re bringing awareness to something that you want to change.

The emojis are proof of engagement and it helps your newcomers see how effective your marketing messages are. There are many marketers who get engagement by writing things like, “Press Like if you agree and Love if you want to learn more.”

Others write a simple teaser about a topic and then say, “Comment I’m in if you want me to send you more information.” Some people think this is corny, but you’ll see lots of people chiming in to get more information, so it depends on the niche.

With Facebook, you’ll be able to share ideas directly to your audience in short posts, share videos that you wake, post images such as infographics or motivational quotes, and share posts from your blog to drive traffic from the social site directly to your own website.

Allowing Instagram to Showcase Your Authority

Instagram is an image-based social media site that works very well for branding yourself as a niche leader. You can include a hyperlink back to your blog or lead magnet page – wherever you wish – in your bio, and in each post, let people know that they can click the “link in bio” for more information.

This site has a variety of tools you can use to get engagement – it’s not just about static images. When you do post images, you can share more than one per post, and people can swipe through them.

While you can’t share different links for each post, you can brand your images with URLs if you want to enhance the traffic abilities of each picture. Side from images, you can use quick traffic generation using Stories.

Your stories posts appear at the top of the followers’ feeds and they can click on your story and see whatever information you’ve shared. Sometimes this will be a static image that you hyperlink out to a post and sometimes it will be a video.

Instagram allows you to post video streams on your account, too. Instead of a static picture, your posts can be video clips where you share insight, give your followers a call to action, and more.

You might also want to use your account to start using Instagram TV. With this built-in tool, your followers will see a one minute clip of your show and then click to keep watching if they choose to do that.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

This allows you to make longer video shares on this social networking site. The great thing about this tool is that Instagram allows you to see insights for your efforts. So you’ll be able to see what percentage of the video people are staying around to watch, for example.

If you also have a page on Facebook, you’ll be able to share your IGTV recordings on that, helping you to grow your audience on both platforms. If you’re uploading from your smart phone, your video can be 15 minutes, but if you’re uploading from a desktop, it can be up to an hour.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

It must be at least 1 minute, long, however. Some niches do really well on Instagram – especially ones perfect for images, like cooking, beauty, travel, pets and more. Use the search feature and see if your niche is popular on Instagram and scout out the competition to see how you could improve on what they’re offering.

This allows you to make longer video shares on this social networking site. The great thing about this tool is that Instagram allows you to see insights for your efforts. So you’ll be able to see what percentage of the video people are staying around to watch, for example.

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