Understanding the type of people who visit your site is a very important task, because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
What is the age level and knowledge of your audience?
A layman might linger around a general site on gardening, but a professional botanist might turn his nose up at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts, but a well educated university graduate will find that site interesting.
How do they feel?
Take your audience’s emotional state into consideration when compiling your site. If a very irritated visitor searching for a solution comes across your site, you will want to make sure you offer the solution right up front. Then sell or promote your product secondly. In this way, the visitor will put their trust in you for offering a solution to the problem. They are more likely to buy your product when it is offered after the solution is in sight.
Who are they?
When you decide upon the layout of your site, you have to take into account the characteristics of your audience. Are they old or young? Are they looking for trends, or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with simple, straightforward black text against a white background will definitely turn prospects away. Make sure your design suits your site’s general theme.
Be one of the guys
Try to sprinkle colloquial language through your site, where you see fit, and you’ll create a sense that your audience is on common ground with you. This in turn builds a trusting relationship. That connection will come in useful if you want to market a product to your visitors, or hold onto their interest in your information.