A domain name shouldn’t be too long, though. If it is, it will be hard to remember. It’s true that most visitors will click on a link from another site or bookmark your site if they’re interested, but if someone hears your domain name and wants to visit, wouldn’t you want him to be able to do so? If he can’t remember it, you miss out on a potential sale. For the same reason, it’s wise to avoid using abbreviations, numbers in place of words (“4u” instead of “for you,” etc.), and words that are difficult to spell.
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